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Self-Checkout Signages: Vadzo Autofocus 4K USB Camera enabling User Interaction & Facial Recognition

In digital signage, where captivating visuals are paramount, the integration of advanced imaging technology is crucial to elevate engagement and impact.

This case study delves into the transformative potential of Vadzo Falcon-1335CRA 4K Autofocus Camera in enhancing digital signage solutions, offering better user interaction and facial recognition capabilities.

Requirement

  • High Resolutions Images

  • Higher Depth of Field

  • Wider Field of View

  • Plug and Play on Windows/Android Signages


Challenges Addressed

  • Cost-Effective High-Resolution Solution

  • High-Performance ISP for Auto-Focus

  • VCM Based AF Lens Assembly Selection

  • Wide Field of View & AF Combination

Solution Components

Autofocus 4K USB Camera: Vadzo Falcon-1335CRA

  • Resolution Supported: 720P, 1080P, 4K, and 13MP

  • Autofocus along with Manual Focus Control

  • Diagonal Field of View of 127 Degrees

  • UVC Compliant USB 3.0 Camera


Results Achieved

  • 4K USB Camera with VCM based Autofocus Assembly

  • Wide Viewing Angle to accommodate various height

  • UVC Compliant Plug and Play Camera

  • Support for Windows & Android OS

Requirement Overview: Autofocus 4K USB Camera

The demand for visually impactful digital signage solutions is ever-growing, necessitating advancements in imaging technology to meet user expectations.

Vadzo addressed the requirement for a High-Resolution USB camera that can be seamlessly integrated with the customers Windows as well as Android Digital Signages to enable advanced features such as interactive advertising and facial recognition. The camera needed to have capability to adjust focus to accommodate varying working distance and support wider field of view to accommodate users in the height range of 4ft to 7ft.

 

Challenges

Cost-Effective High-Resolution Camera
  • To be able capture the user’s images with sufficient details to implement interactive advertising and facial recognition, there was a need for high resolution imager in the range of 4K or Higher.

  • Additionally, the digital signage use case and market demands the need for Cost-Effective High-Performance Solution.

Need for Advanced Autofocus
  • In dynamic environments, manual focus adjustments are impractical, highlighting the necessity for advanced autofocus capabilities.

  • The solution needs to incorporate reliable VCM based AF Lens assembly in combination with a high-performance ISP to be able to provide a overall excellent Autofocus functionality.

Wider Field of View
  • Incorporating Cameras into Signages for user interaction demands the need for wider field of view to accommodate users with height ranging from 4ft to 7ft.

  • Based on detailed mechanical and placement study, this resulted in need of camera that supported diagonal FOV of 105 or higher.

Seamless Integration across Windows & Linux
  • Customer was keen on incorporating the same camera in a their Digital Signages thus arriving at the need for integration with Windows and Android.

  • The camera partners needs to support UVC Cameras along with SDK Support for both operating systems and also consistent updates to match with the OS releases.


The Solution: AR1335 Autofocus 4K USB Camera

Vadzo Falcon-1335CRA Autofocus Cameras emerge as the solution to address the shortcomings of traditional digital signage, offering unmatched focus and clarity to elevate viewer experiences.

High-Resolution Imaging
  • The AR1335 Camera supports resolutions of 720p, 1080p, 4K and 13MP, providing exceptional visual clarity and detail crucial for interactive advertising and facial recognition.

  • With its high-resolution imaging capabilities, the camera enhances the capability of the data analytics software and biometrics algorithm to perform better.  

Wide Angle VCM Based Lens Assembly
  • The camera comes a VCM based Lens Assembly that supported 127 Degree Diagona Field of View.

  • The camera supports features such as Contrast Based Autofocus with the additional feature of Manual focus control, ROI Based Autofocus, Auto-Framing and Window Based Auto-Focus.

High Performance ISP
  • The camera houses a High-Performance ISP that enables features such as Brightness control, Contrast Control, Auto White-Balance, Auto Exposure and Auto-Focus.

  • The ISP enables additional features such as Auto-Framing, Digital PTZ, MJPEG Compression, iHDR On/Off, and Q-Factor Control.

Seamless Integration
  • Vadzo cameras are designed for easy integration into existing digital signage setups, minimizing disruption and streamlining the upgrade process.

  • Compatibility with standard interfaces ensures hassle-free installation, allowing businesses to quickly reap the benefits of autofocus technology.

The Results

The integration of Vadzo Falcon-1335CRS 4K USB Camera has enabled a high-performance loupe camera solution.

Achievements
  • 4K and 13MP Image Capture

  • Excellent Color Reproduction

  • Low Latency USB 3.0 Interface

  • SDK Support for Windows and Android

 

Next Steps

Building on the success of the High-Resolution Vision System integration, future developments may include:

Mass Production
  • Vadzo engaged with the customer on Pilot Production in the volumes of 100 units.

  • Post Successful Pilot Deployments, the annual production ramp achieved as of 2023 is 1K Units.

  • The cameras are manufactured in ISO 9001, ISO 14001 and ISO 13485 Certified Facility.

Augmented Reality Integration
  • Investigate further customization to incorporate an AR Display integrated with voice commands and Pocket Mounted WIFI Device.

Quick Links to Falcon-1335CRA Autofocus 4K USB Camera

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